Author
George Avlonitis
Paulina Papastathopoulou

Pub Date: 04/2006
Pages: 280

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George Avlonitis & Paulina Papastathopoulou- Product and Services Management
Lecturer Resources
Welcome to the Lecturer Resources for the Companion Website for Product and Services Management. The following teaching resources support the book and are available free to instructors who recommend the book on their courses.
Please select the materials you would like to access.

PowerPoint Slides
We are pleased to offer an extensive set of PowerPoint slides to accompany Product and Services Management. Lecturers can use these to support their seminar and class teaching. A set of slides accompany each chapter and case study. You can download them by clicking on the links below.

Chapter 1 – The product as an economic variable
Chapter 2 - Types of product decisions
Chapter 3 - Product life cycle and marketing strategy
Chapter 4 - Evaluation of Product/Service Portfolio
Chapter 5 - New Product/Service Development and Portfolio Models
Chapter 6 - Pre-Development Activities of New Products and Services
Chapter 7 - Development, Testing and Launching New Products and Services
Chapter 8 - Successful adoption and diffusion of new products and services
Chapter 9 - Identification and revitalization of weak products and services
Chapter 10 - Evaluation of weak products/services and elimination strategies
Chapter 11 - Organizational arrangements for developing, managing and eliminating products and services