George Avlonitis
Paulina Papastathopoulou

Pub Date: 04/2006
Pages: 280

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George Avlonitis & Paulina Papastathopoulou- Product and Services Management
This book brings a much welcome, holistic approach to the study of product and services management. It looks at the key milestones within the life cycle of a product or service, considering the following crucial areas:
  •  product/service portfolio evaluation
  •  new product/service development
  •  product/service elimination
Each chapter features an introduction and a summary to frame the main topics, case studies based on research conducted in Europe and North America, questions and suggestions for further reading.
Written for undergraduate and postgraduate students pursuing courses in marketing, product portfolio management, new product development and product policy, this book will help students make important connections between theory and practice.