Contributors

  • Jean-Noël Kapferer
  • V. Kumar
  • Bharath Rajan
  • Lluis Martinez-Ribes
  • Bernd Schmitt
  • Shi Zhang
  • Jean Yannis Suvatjis
  • Leslie de Chernatony
  • Kevin Lane Keller
  • Don E. Schultz
  • Vanessa M. Patrick
  • Henrik Hagtvedt's
  • Martin Roll
  • Jeffrey Parkhurst
  • Srinivas Reddy
  • Anupam Jaju
  • Werner Reinartz
  • Jeffrey Andrien
  • Paul Benoit
  • S. Cem Bahadir
  • Philip C Zerrillo

Order Your Copy Now !

Hardback

9789351503163

₹1,350.00

$59.99

£47.99

eBook

9789351503170

₹945.00

$48.00

£38.00

Share this with your friends